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Persuasive ­Marketing Messages

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you, and why they should choose to do business with you over any other choices. Your marketing message should “speak” to your prospect. This is done by appealing to your prospect’s “hot buttons” or those sensitivities that trigger an emotional reaction.

By the end of this session you will:

Identify your target audience and your proof

Map your online social media presence

Consider lumpy mail as part of a promotional campaign

Determine your public story

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