In this context culture is the social behaviour and norms found in your business. They are transmitted through social learning and will demonstrate the true values of your business. Choosing the right set of values for your business model and communicating them well, will help you recruit and retain effective teams and engaged customers.
By the end of this session you will
Discover Schein’s three levels of culture
Assess your culture using Morgan’s organisational metaphors
Determine how to manage change with Johnson & Scholes Cultural Web
Discuss Cameron & Quinn’s Organizational Culture Assessment Inventory