Disruptive Innovation is a term that was coined by Clayton Christensen. It describes a process by which a product or service takes root initially in simple applications at the bottom end of the market and then relentlessly moves up the market eventually replacing established competitors. In this video we are going to explore his model and how we might use Doblin’s 10 types of innovation to explore disruptive opportunities for your business.
Watch the video to get the gist of the background information. Do feel free to request the templates firstname.lastname@example.org. I am happy to share.
1. Recognise the Christensen’s model of disruptive innovation.
2. Recognise Doblin’s has framed the Ten Types of Innovation making innovation easier to understand
3. Create a spidergram exercise to explore the 10 Types of Innovation in relation to your own business.
4. Don’t forget to suspend judgement until the brainstorming exercise is complete
Please do share your experiences with these models in the comments below. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you.
PS – If you need further help then give me a call on 07962 626604 to arrange a Skype session with me.
PPS – This exercise forms part of a series of workshops on Coping with Competition