Proof of the Pudding
… is in the eating – a proverb that suggest that the only way to decide the taste of something is by eating it.
Or from a business perspective any generic statement of ability needs to provide evidence to support its assertion.
If you assert that your business is successful – how do you prove it?
If you assert that your clients love you – how do you prove it?
If you assert that you have growth potential – how do you prove it?
And if you don’t believe me, then check out Doug Hall’s chapters on the real reason to believe in his book Jump Start your Business Brain. People buy according to their emotional response to your offer, then justify with facts. Statistical evidence is always the most powerful and therefore should always be used to support your claims. Otherwise case studies and testimonials can prove your worth. Or perhaps your experience and qualifications will add credibility? You may be a published author or have trademarks or patents?
Don’t hide your light under a bushel, whatever proves your point … publish it!